It all started with lack of color and cartoons. The vision was to challenge the everyday expressions we see when it comes to street apparel. It is a mixture of Hip Hop influence with Asian aesthetics , where different cultures can unite as one. A representation of how we one day wish the world would become.

This is more than a brand, but a decision to evoke the inner child in us all. Remember when we didn't judge anyone and we weren't afraid to express ourselves? Well this is our way to no longer allow the world to divide us or shut us up!

Who Cherry Lou represents Color and Cultures coming together as one.